Digitalization of Tourism: COVID-19 Pandemic Effect

The Tourism Industry is one of those industries that the COVID-19 Pandemic has been hit hard. This is the only reason tourism converted into Digitalization of Tourism. The impact of COVID-19 on tourism has been immediate and drastic! Tourism and Coronavirus have become directly relative to each other. People have become more concerned about their safety outdoors. Hence, the tourism and hospitality industry has developed a strategical Tourism recovery plan to gain the demand back and live up to “new normal” tourism standards. To make a proper and successful plan, tourism business owners will first need to study and understand the post-COVID-19 tourist trends. Among other measures, the most significant action to revive the Tourism industry is the Digitalization of Tourism.

Touris Safety For Digitalization of Tourism

  1. Safety, Sustainability, Digital Transformation, and Digital Innovation Ecosystems have become the tools that support the new parameters for tourism evolution.
  2. Tourists need to be assured and reassured that the health risks are effectively minimized in travel and stay. You need to make your tourists believe that if any problem does arise, you are effectively equipped to deal with it immediately.

How Technology Drives In Digitalization of Tourism

The Tourism Industry continues to be at the forefront of digital innovation. No segment of the Travel Ecosystem has been left out when it comes to digitalization. Digitalization has effectively transformed the Tourism Industry into a Smart Industry. Therefore, when we talk about digitalization, we consider digital advancements that the technologies like sensors, Big Data, IoT, AI, RFID, NFC, and more, have spearheaded.

In other words, the concept of “Touchless Tourism” or “Contactless Guest Experience” is the only way to ensure the tourists’ safety and the only way to gain your guests’ trust.

The Important Things In Digitalization of Tourism

Online Bookings

Travelers and tourists are getting the option to make all their bookings online. It begins by booking your airplane/ train/ bus ticket, transport from airport/station/bus-stand to the hotel, and your hotel-stay. You can do everything online from web portals or mobile apps. Therefore, this system is a significant part of the “new normal” tourism and eliminates the need for human contact for planning your tour and making all the necessary bookings.

Keyless Check-ins and check-outs

Hotels have opted for mobile check-in and check-out systems where the tourists can directly check-into the hotel from their mobile phones. There is no need for them to stand in long queues at the reception desk. You can enter your room directly by scanning a QR-code on the mobile app. The same is the process when you check-out.

Chat & Voice Options

Interactive Hotel apps come with an in-app message option where you can communicate with the hotel staff and place service requests without facing the team. This feature again eliminates the need for human contact. Above all, it brings everything online. You can even schedule the time for services, and the staff gets the task done at the scheduled time.

Advanced Task Automation

Hotel Management Systems provides advanced task automation functionalities that reduce human errors and maximize occupancy. Therefore, the staff gets to access real-time insight to solve tasks. Everything beginning from room occupancy and stock levels to task assignment is automatic.

Chatbots and Online Customer Service

For businesses in the tourism industry, one of the most common forms of AI implementation has been for assisting customers online. Therefore, companies have widely adopted chatbots on social media platforms, besides instant-messaging apps. When a customer service representative is not available, AI automatically responds to the questions and provides valuable information to customers.

Beacon Technology

The Beacon technology works via Bluetooth and is highly useful for the travel and tourism industry. Above all, the Beacon technology allows businesses and marketers to send push notifications or enable certain functions when they enter a specific location. Hotels are also using Beacon technology to allow guests to unlock their hotel room when they are in close proximity to their room door.

Blockchain Technology

Blockchain technology offers stability and security to the businesses within the tourism industry in terms of ranking higher. If the rank high then profit will generate. The tourism industry depends upon different companies passing information between one another. Blockchain technology makes accessing and storing valuable data more manageable and more reliable. How? By sharing the data across the entire network.

CONCLUSION

In conclusion, almost 10 percent of the global economy depends on tourism. The COVID-19 Pandemic had significantly slowed down the tourism industry businesses. Everybody anticipated a slow and uneven recovery, keeping in mind the post-COVID-19 tourist trends. But business owners could not let this happen. They had to slow down the adverse impact of COVID-19 on Tourism. Hence, they opted for digitalization of the Tourism Industry as a part of their tourism recovery plan.

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